It’s no surprise that many companies overlook the importance of SEO during redesigns. Most people think that SEO is only important when they’re first starting out, but this couldn’t be further from the truth. SEO can affect your rankings before you even have time to launch your re-designed website.
Contrary to popular belief, SEO isn’t as simple as following a few common-sense rules (you can’t control Google or Bing algorithms, after all). Otherwise, businesses would not have considered relying on professionals (like the ones at Venio SEM/SEO agency) for implementing the right SEO strategies, especially during a website re-design.
That said, over the years, many companies and organizations have undergone redesigns of their websites. The goal of these redesigns is to improve the experience of their users, who are often frustrated with the current layout and search engine optimization. Unfortunately, many companies have little to no SEO knowledge, which can lead to serious consequences.
What is SEO?
SEO (Search Engine Optimization) is the process of improving the visibility of a website or web page in a search engine’s search results. It can be used by anyone looking to reach more people on the Internet. From a dentist who might have started a new clinic (look up seo for dentists on the Web to learn how they make use of this) to a senior citizen who might have launched a business of homemade products, SEO can be used by everyone!
Simply put, the goal of SEO is to gain more traffic, prospects, and sales by increasing your site’s visibility in the search results.
Search engine optimization (SEO) is a highly popular term that is searched across the globe by people from different industries. For instance, people from the law sector often look up SEO for law firms. Likewise, those from the automobile sector search for “SEO for automobile sales”. The benefits offered by the technological solution are such that everyone wants to try to implement it. That is why many of us often opt for the help of experts (like the ones found at Anthonys Agency) in this field to get the best outcome possible.
However, with so much emphasis on SEO, it’s amazing how many people online seem to have an incorrect understanding of what SEO is and how to take advantage of it.
That said, most of us have made one or more of these types of mistakes in our business. Mistakes that can have a significant impact on the success of your site and its ability to rank higher in search engines.
Here are 5 common SEO errors to avoid when updating your website:
- Content Marketing Neglected
Content marketing is an effective tool for attracting and engaging customers, but is it being properly utilized by small businesses? If it’s not, then small businesses may miss out on the chance to generate larger revenues and gain a competitive advantage.
- Content Duplication
As long as you’re re-designing your site (or if you’re already working on one), you’ll likely be tempted to include some of the same content on several pages. This can be a great way to save time and make your site more attractive, but it can also be a terrible idea if you want to rank well in search engines.
- Mobile Site Design not applicable for multiple screen sizes
The rise of smartphones and tablets has increased the number of websites being created for mobile devices. That’s great for consumers, as we now have access to a larger number of websites on our phones and tablets. But what about search engine optimization? Mobile websites may seem like a way to cut some corners, but you can’t rely on them so much. If you are making a website for a business or organization, you should not just design it for mobile. The way the site is designed and how it is coded should be made to work on desktop and mobile. You can’t design a site for one type of browser and expect it to work on another. Mobile site design is not applicable for multiple screen sizes.
- Poor Structured Website
Search engines like Google help us find things and make our lives easier by making them accessible to us through the internet. It’s common knowledge that the more people that see your website, the more exposure it has and the more chance to rank high in search engines. However, there are certain things a good website owner should know when designing a good website.
- Having a hard time with deployment in SEO
Search engine optimization is huge these days; as soon as a new website is launched, a focus on SEO is the most common thing to do. You can start a blog or a new website or re-design your current website, or you can re-design your entire business website. But everything will go down the drain if your SEO doesn’t go well.
SEO, or search engine optimization, is a field of interest for many people. SEO isn’t complicated, yet so many people make mistakes that harm their site’s performance. Many site owners struggle with their web design and wonder why their content isn’t getting the attention it deserves. However, without proper SEO, your content may be lost in the noise of the top search results.
The best way to improve your website’s rankings is through a complete and well-executed re-design. However, website owners often overlook the most important steps in the process. These common mistakes are often overlooked but can cause significant problems if not addressed.