Backlinks matter—they can change your search engine ranking, help determine if your site’s content is relevant and useful, and help brands build and maintain a positive reputation. Some SEO tools even encourage their users to create backlinks to their sites in an effort to improve their search engine rankings. The idea of backlinks is ingrained … Read moreWhy Are Backlinks Important in Digital Marketing?
KPI and OKR are two of the most important measurements for any business. KPI stands for Key Performance Indicators, which measure a company’s performance against predetermined goals. OKR stands for Objectives and Key Results, which focus on setting objectives that are measurable, achievable, and time-bound. These two concepts help businesses to track their progress toward … Read moreHow Business Software Can Help with KPI or OKR