Why Are Backlinks Important in Digital Marketing?

Backlinks matter-they can change your search engine ranking, help determine if your site’s content is relevant and useful, and help brands build and maintain a positive reputation. Some SEO tools even encourage their users to create backlinks to their sites in an effort to improve their search engine rankings. The idea of backlinks is ingrained … Read moreWhy Are Backlinks Important in Digital Marketing?

How Business Software Can Help with KPI or OKR

KPI and OKR are two of the most important measurements for any business. KPI stands for Key Performance Indicators, which measure a company’s performance against predetermined goals. OKR stands for Objectives and Key Results, which focus on setting objectives that are measurable, achievable, and time-bound. These two concepts help businesses to track their progress toward … Read moreHow Business Software Can Help with KPI or OKR